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      Brand Guidelines

      Logo 

      Please use only the approved versions of our logos. Each version serves a purpose depending on the content and background it's being used on. You’ll find downloadable links to all logos below.

      a. Main Proax Logo

      • Versions available: Full color, Black, and White

      • Usage: For all corporate, sales, and marketing content

      • Do not stretch, crop, add shadows, or modify colors

      proax_colour       proax_black      proax_white

      b. “We Automate” Logo

      • Used for campaigns and signature visuals

      • Available in English and French versions

      • Only to be used in materials tied to automation messaging

      weautomate_black_ENweautomate_white_EN

      weautomate_black_FRweautomate_white_FR

      c. Diamond Logo (Secondary Brand Mark)

      • This is our secondary logo, often used as a supporting visual or design element. 

      Proax_diamond (3)

      d. Signature Graphic (Banner, Web, Solid Background)

      • Used as a visual backdrop in videos, brochures, and slides

      • Reinforces our areas of expertise and technical capability

      • Do not alter opacity, color scheme, or center alignment

      WeAutomate_Signature (1)
      WeAutomate_signature_FR (1)

      Asset Still Design_blue_thumbnail (1) Asset Still Design_blue_large_FR (1)

      Artboard 2 Artboard 1 (2)

      clear asset_without icons_no centreclear asset_without icons

      Asset Still Design_clear_without centre_FR   Asset Still Design_clear_EN_no logo

       

      Brand Colors

      These are the official Proax brand colors. Please use them consistently across all internal and external materials. Below you'll find color values for digital and print use.

      3-Jul-31-2025-03-36-35-3106-PM

      Navy Blue

      HEX: #012A4A
      RGB: 1, 42, 74
      CMYK: 99, 43, 0, 71

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      Deep Blue

      HEX: #22577A
      RGB: 34, 87, 122
      CMYK: 72, 29, 0, 52

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      Mid Blue

      HEX: #118AB2
      RGB: 17, 138, 178
      CMYK: 90, 23, 0, 30

      5-4

      Light Grey

      HEX: #EFF3F9
      RGB: 239, 243, 249
      CMYK: 4, 2, 0, 2

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      Primary Blue

      HEX: #376FE5
      RGB: 55, 111, 229
      CMYK: 76, 51, 0, 10
      Use: Call-to-Action colour on the website

       

      Typography

      Typography is a key part of our brand identity. It shapes how people perceive our messaging and contributes to a consistent, professional appearance across all platforms.

      Print Materials: Lato

      Used across: Flyers, Brochures, Printed Handouts, Presentations, Line Cards
      Lato is used for print materials where extra clarity and professional tone are needed in dense layouts. It complements Poppins without clashing.

      Website Font: Poppins

      Used across: Website, Social Media, Videos
      Poppins is our core brand font. It’s modern, clean, and highly legible, making it ideal for both digital and visual content.

      Usage Font Weight Notes
       Headlines  Poppins Bold  All caps or sentence case
       Subheadings  Poppins Medium  Use for section labels
       Body Text  Poppins Regular  Keep spacing clear and readable